NAME EXPERTS

To name is to make exist

Your name, first key of your identity
Because your name is your identity, a first marketing tool. In a competitive environment, it is necessary to make a place, a name of yourself. This chosen name has to not only reflect your identity but also your values.

Bénédicte LAURENT

Founder & CEO of Namae Concept. Linguist, specialized in semantics - naming expert

300

happy users / mounth (average)

6

awards Prices

18

Years experiences

About Us

Bénédicte Laurent, surrounds herself with linguists and computer scientists and develops interdisciplinary scientific partnership (notably with LIRMM and the Polytech’Montpellier School – CNRS UM2) which gives rise to numerous scientific & academic publications.

You might be wondering why we created a company that deals with naming?

Well, for starters, to define an optimal methodology for name creation and to make it into a simple, powerful and innovative tool which also helps to validate them!

The steps to create your name

To find the rigth name

There goes a lot in naming. It is not everyone's cup of tea. We can help you simplify the process and come up with unique, brandable and powerful names!

1. Who am I ? The question to name your brand

Prior to naming your brand, company or product, to identify your position you  need to ask yourself questions such as :

  • what message, if any, do I wish to convey?
  • what scale do I wanna reach? Regional? National? International?
  • wich legal protection do I need (Nice Classification)?
  • do I have any competitive advantages? If yes, wich ones?
  • who are my optimal targets?
  • who are my challengers? wich name do they choose?

2. create without restraint

Prior to naming your brand, company or product, to identify your position you  need to ask yourself questions such as :

  • what message, if any, do I wish to convey?
  • what scale do I wanna reach? Regional? National? International?
  • wich legal protection do I need (Nice Classification)?
  • do I have any competitive advantages? If yes, wich ones?
  • who are my optimal targets?
  • who are my challengers? wich name do they choose?

While choosing a name of a brand, product or company, we have to consider
three interrelated dimensions

Linguistic Dimension

Which image does my name provok among the users?Is it in line with my market, target and identity?

Marketing Dimension

What positioning should I have on the target market? Who is my target? What is my business model? Before searching a name, your branding strategy and positioning has to be well-defined.

Legal Dimensions

The last filter of the name creation. An inevitable step, which is to verify and validate the legal availability of the name. Of course, you cannot have an identical brand, company or product name to your competitor.